CALGARY STAMPEDE

OBJECTIVE

Enhance the fan experience at the Calgary Stampede festival by bringing multiple events of first class entertainment to the Calgary Scotiabank Saddledome. Encourage consumers to return to the festival numerous times throughout the two-week long event by utilizing popular musical recording artists to engage and entertain patrons.

STRATEGY

Utilize REACH’s longstanding relationships with booking agencies and managers to negotiate, contract, advance, and secure music’s biggest superstars who connect with fans at the Stampede. 

RESULT

For 13 years, the team that forms REACH has delivered numerous sold out shows and created concert experiences that continue to bring consumers back to the Calgary Stampede Concert Series year after year. Artists booked by REACH for Calgary Stampede include Stevie Wonder, Garth Brooks, Blake Shelton, Usher, Shania Twain, Taylor Swift, and Katy Perry. REACH is pleased to continue booking for 2022 Calgary Stampede.