CALGARY STAMPEDE
OBJECTIVE
Enhance the fan experience at the Calgary Stampede festival by bringing multiple events of first class entertainment to the Calgary Scotiabank Saddledome. Encourage consumers to return to the festival numerous times throughout the two-week long event by utilizing popular musical recording artists to engage and entertain patrons.
STRATEGY
Utilize REACH’s longstanding relationships with booking agencies and managers to negotiate, contract, advance, and secure music’s biggest superstars who connect with fans at the Stampede.
RESULT
For 13 years, the team that forms REACH has delivered numerous sold out shows and created concert experiences that continue to bring consumers back to the Calgary Stampede Concert Series year after year. Artists booked by REACH for Calgary Stampede include Stevie Wonder, Garth Brooks, Blake Shelton, Usher, Shania Twain, Taylor Swift, and Katy Perry. REACH is pleased to continue booking for 2025 Calgary Stampede.
“Since 2006, our partnership with the team at REACH has been instrumental in helping catapult the live entertainment value for Calgary Stampede patrons to an extraordinary level. The presence and reputation that REACH maintains in Nashville is a vital element in securing the caliber of artists that our fans have come to expect from the Calgary Stampede.”