TOYOTA WINTER EVENTS

DEW TOUR + BURTON US OPEN 

OBJECTIVE

Engage Toyota and create hands-on, interactive activations to connect with a specific demographic on-site at ski and snowboard competitions. By partnering with various winter event events (Dew Tour and Burton US Open), Toyota will create a greater presence in target regions and demographics  within the United States, ultimately producing an overall increase in brand impressions and consumer engagements. 

STRATEGY

Create an experiential marketing platform that will  generate excitement and connect people to the Toyota brand in a snowy, cold, outdoor environment.  Execute unique activations such as All Wheel Drive Prize Wheel, 4RUNNER Oxygen Bar, Custom Hot Cocoa, Tacoma Custom Cozy Socks, and Team Toyota athlete meet and greets to help create a  one-of-a-kind experience with Toyota, giving each participating consumer a positive, long lasting impression of the Toyota  brand.

RESULT

Since 2016, REACH has delivered several successful campaigns that have developed meaningful consumer interactions, brand impressions, and vehicle experiences.  Positive consumer-to-brand engagements have helped Toyota create and form long-term bonds with their target demographics.  REACH has helped garner over a half million brand impressions for Toyota and is proud to continue this program in 2022.