ASCENT PROTEIN

OBJECTIVE

The newly released Ascent Protein engaged REACH to assist in connecting patrons to the developing brand and products. In 2016 and 2017, REACH helped increase brand awareness through a partnership with Spartan races all over the country. 

STRATEGY

In a footprint consisting of product samples, sales and lounge furniture for the athletes to relax in along with staff that knows the product inside and out, REACH connected with patrons at various Spartan races in the years 2016 and 2017. REACH collected names and email addresses of those interested to receive more personalized product information from Ascent Protein post event.

RESULT

After just under a year of Ascent Protein being a lead sponsor of Spartan races, REACH exceeded the client’s expectations. In just 8 months and 121 race days, REACH delivered over 154,000 on-site brand impressions.