CMA Fest

Since 2011, CMA has engaged REACH to provide turn-key event sponsor management for over 50 corporate partners at the CMA Music Festival which attracts over 350,000 country music fans to Nashville during the 4-day festival.

REACH delivers partner activation services and stringent attention to detail to ensure the smooth and successful execution of their on-site activations for CMA partners such as ABC, Anheuser Busch, AT&T, BIC, CAO Cigars, Caesar’s Palace, GAC, HGTV, Jack in the Box, The History Channel, and many more. From orchestrating the unveiling of the World's Largest T-Shirt with Gildan for the Guinness Book of World Records, coordinating logistics with HGTV as they built a barn from the ground up in downtown Nashville, strategizing with BIC to turn Walk of Fame Park into a sandy beach, to organizing the placement of over 35 partner footprints on the busy streets of downtown Nashville, REACH will continue to support CMA and their partners again in 2021.