Cattle Baron’s Ball - Dallas, TX

This largest single night fundraiser for the American Cancer Society has raised over $85 million for the organization over the last 46 years to go towards the ongoing pursuit of the cure for cancer.  The evening begins with a VIP experience including a silent and live auction, culinary delights and an intimate, memorable concert.  The night continues on with a headline concert for all of the 3,500 Cattle Baron’s supporters and a special meet and greet for top donors.  REACH is proud to book the entertainment for each event throughout the evening and is charged with selecting artists that will engage with the cause and encourage attendees to slip on their boots and sequins to support a worthy mission.